Emily Giffard-Taylor, founder and Creative Director of Bees & Taylor, began work in the world of fashion journalism, learning her way from Conde Nast to ELLE. Developing a broad understanding and background in all things fashion Emily has experienced all sides of the industry including retail, e-tail and PR. But it was fashion styling where she found her niche, finally setting up her own business in 2013.

With a portfolio stretching from music videos to television, event dressing and editorial shoots, Emily has worked closely with artists, influencers and celebrities alike. Her commercial work now runs alongside an ever-expanding number of private clients from all corners of the globe, allowing individuals the opportunity to benefit from her styling experience, fashion knowledge and industry contacts.

What is your expensive but never regret buy?

My Miu Miu bag. At one time shiny and new, now battered and worn, but no less loved. It was I-need-it-in-my-life at first sight and I've got my pounds per wear, and more. It was my first taste of the beautiful but insane world of designer. I can be wearing head-to-toe high street and still know I've got a little piece of luxury.

What is your most important style rule?

My advice, wear what suits YOU. A capsule wardrobe made up of classic styles, transitional pieces and vintage originals helps me to create a look for any occasion; whilst that offbeat gem adds a little bit of ‘me’ to any outfit. Buy what you like, what suits and what makes you feel good, and indulge in trends second.

What is your failsafe London look?

Monochrome is the simple way to do catwalk fashion on a high street budget. Modern, streamlined and dramatic, life in black and white will never go out of fashion.

What do you not leave the house without?

Whilst I am usually found barefaced and on-the-go, I never leave home without my trusty lippy. Bright, sexy and bold it has me ready to face the day. My favourite statement lip is Nars Lip Pencil in Red Square, for its matte texture and long-lasting colour.

Who’s in your little black style book?

Barnett Lawson Trimmings – it’s a genuine treasure trove, hidden away in a basement in central London. Whether you are a milliner in the making, or just looking for creative inspiration, go along and explore for yourself.

London’s best kept secret?

If I’m craving peace and quiet I love a visit to the Kyoto Garden in Holland Park. It’s a sanctuary from crazy London life. You can always make a day of it and head to Brook Green to visit the V&A archives (by appointment only) – my favourite, the Beatrix Potter collections. Those of you with a sweet tooth should visit Betty Blythe for a delicious slice of cake!